Pay-Per-Click (PPC) is a type of advertising strategy on the internet. In that regard, the name suggests that this is a service, whose goal is to drive viable leads of traffic to different websites upon a payment rate per-click on the ads exhibited by the service provider.
The Attorney Marketing Network is offering such a service to all law firms trying to market their trade on the online web. The reasons why this strategy may represent the opportune choice for your firm vary as follows:
1_ Your firm will be competitive in your trade and area.
Paid search advertising ensures your firm appears among the first results in the main search engines for keywords searches related to the orientation of your business.
2_Your website gains viable traffic.
With this strategy you are, basically, paying for the visits to your firm's website, which in turn also increases your law firm's position in organic searches.
3_ It allows you to investigate upon your targeted demographic.
With constant traffic being led to your website, the opportunity arises for you to gather feedback and information upon the general demographic searching for your services and thus improving your idea of what serves your client's needs best.